Introduction: A retailer sells goods to ultimate consumer; hence the relationship creates a direct link. It is also sale of goods and services from individuals or businesses to the final consumer. Retailers are part of an integrated system, also known as “middle man” called the supply chain. A retailer purchases goods or products in large quantities from producers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. In contemporary days, an increasing amount of retailing is done using online websites, electronic payment, and then delivered via a courier or via other services. Online retailing is fast becoming competitive.
Retailing includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as for the public. Shops may be on residential streets, streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer transactions and mail order, are forms of non-shop retailing.
Shopping generally refers to the act of buying commodities. Sometimes this is done to obtain necessities; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase.
Industry experience: Some of our clients are retailer whose business operation started with us having to provide a process for them to follow. We also have been able to ensure business continuity of our client and to help design methodology of reaching out to their final consumer. We have several years of experience in helping our client to identify sellers with minimum cost, define it’s consumers, targets the market and analyse distribution pattern in getting the products to the final consumers. We also help in classifying consumers into categories and ensuring optimum profit from the sale of the products. Our service also includes branding and rebranding of products to meet current trend, fashion and taste. We also help to monitor elasticity of demand of products, where the use of sensitivity analysis will help to determine changes in variables.